Design and Strategy for Software teams
// Lacking design thinking or leadership?
// Strong engineering, UX has to catch up?
// Product strategy not joined up?




I spent a decade in leadership at McCann and Havas — two of the world's largest creative networks — designing complex digital products for some of the UK's most recognised brands.
Since going independent, I've worked embedded in product teams across healthcare, pharma, fintech and AI — always where the problem is hard, the stakeholders are misaligned, and the path forward isn't obvious.
My kind of design is thinking work: Understanding what's broken, solving the right problem, then testing the solution.
I get hired for outcomes, not just aesthetics.
I've designed trading journeys for fintech, regulated patient apps for pharma, e-commerce platforms for retail and design systems for institutions.
Leading the product design of a product ordering application for critical medical supplies.


Created a set of scientific tools to assist computational drug design teams.


Increasing conversion of onboarding and hompepage features


Jim did an amazing job of bringing to life the feedback and key considerations from the research. Jim provided a great work space to be creative and have clear communication.
I would recommend Jim to others who are looking for support with similar projects he provides great support and value.

Jim freelanced with us for an extended contract, joining a newly-formed Product design team.
Despite the extremely challenging brief, and whilst grappling with a highly complex domain and fluctuating programme direction, he’s absolutely thrived.

Great to work with and really good/deep thinking around some of the problems we encountered.
User journeys and wire frames were good quality and made the design and development process much easier – recommended.
